UK brands · Instagram and TikTok
Groovent is for brands turning over £1m to £20m. Tell us the brief and the budget. You get a shortlist of nano, micro and mid-tier creators scored on fit, price and likelihood to accept. You pay once. The creator is paid when the post is live and labelled as an ad.
6% from the brand, 4% from the creator. No annual contract. Paid deals only.
Spring barrier cream
£600 / creator
Match to my size: Prefer
Maya Chen
@mayaskin · Micro · 28k
94
Rate sits in budget · Likely to accept
Suggested £450
Priya Shah
@priyaglow · Micro · 19k
93
Content fit · UK audience 74%
Suggested £380
Rowan Ellis
@rowanellis · Micro · new
91
Exploration slot · fewer than 3 offers
Suggested £410
Expect about 2.4 of these 3 to accept. The brand pays before anyone films.
1
Goal, product, budget, and how strictly to match your size. The draft is written for you. You edit it. Matching is maths, not a model’s opinion.
2
When a creator accepts, you pay the fee and the platform’s cut. Funds are released after the live post passes the ad-label check. Not an annual seat. Not a gift.
3
Creators are paid after verification, typically within a couple of working days. You see views, likes, comments, reach and cost per thousand views.
Collabstr’s free plan is about 10% from the brand and 15% from the creator. ViewStage charges 5% each side. Groovent’s default is 6% and 4%, and both numbers live in config so they can move without a deploy.
Running a larger brand and want a managed service later? Write to hello@groovent.com. The self-serve product stops at £20m turnover on purpose.